Is Your Business Idea A Good Idea?
This is the big one. This is the question that you just can’t ignore if you’re going to invest in your own business. Unfortunately, you can’t answer it, no-one can.
I was watching a bit of TV last night and there were a couple of Irish entrepreneurs selling genuine Irish dirt, bits of earth, in a nice bag to the American market. They were selling tons of the stuff. Can you imagine going to the bank with that business plan? The manager would have to change his pants.
But however bizarre it sounds these guys are making it work. I’ve no clue what research they did, if any, they just had an idea and it turned out to be a pretty good one. So is your idea a good one?
