Optimising your website/blog for the search engines – not!
Well I may have bitten off more than I can chew here. I’ve spent hours pondering how to present this post and give you some really useful stuff for optimising your website.
The final result? My best advice? Don’t. Specifically, you don’t.
I’ve spent years, literally, learning the fine art of SEO (search engine optimis(z)ation), if they had a degree in it (they probably do) I’d have a doctorate, and I wish I’d never started.
It’s a bloody nightmare. The degree of accuracy required combined with the mind numbing tasks involved means it’s a full time job, which means your real business suffers.
Is Your Business Idea A Good Idea?
This is the big one. This is the question that you just can’t ignore if you’re going to invest in your own business. Unfortunately, you can’t answer it, no-one can.
I was watching a bit of TV last night and there were a couple of Irish entrepreneurs selling genuine Irish dirt, bits of earth, in a nice bag to the American market. They were selling tons of the stuff. Can you imagine going to the bank with that business plan? The manager would have to change his pants.
But however bizarre it sounds these guys are making it work. I’ve no clue what research they did, if any, they just had an idea and it turned out to be a pretty good one. So is your idea a good one?
Why you’ll never get ‘that’ flexible job on a job board
From the title you may suspect that I’ve shot myself in the foot here. Yes hmp has a job board but not the type I’m talking about.
I was reading Seth Godin’s blog post Career fairs… and how they are the last resort for companies and job-seekers alike, and I realised that the giant job boards on the internet are just the same. A company needs to fill some drone position so they get HR to just throw up a description and chuck $400 at monster.com or careerbuilder.com. They don’t have to put any effort in, as long as you can string a sentence together you’ll do. Hell, all these big job boards even share the same database – stick the job on one it goes to the many.
