www.youtube.com/watch?v=p2ux9fiGDx8

The final result? My best advice? Don’t. Specifically, you don’t.

I’ve spent years, literally, learning the fine art of SEO (search engine optimis(z)ation), if they had a degree in it (they probably do) I’d have a doctorate, and I wish I’d never started.

It’s a bloody nightmare. The degree of accuracy required combined with the mind numbing tasks involved means it’s a full time job, which means your real business suffers.

If you’ve got the resources – outsource it. Find some sallow faced, short sighted hermit to put everything in place and then change everything again when google or yahoo change their algorithms. You. You concentrate on the business.

If you’re skint then just do the basics. Go to google’s webmaster section and put a day aside just to get your head around the concept and the basic rules. Follow these rules as you add content to your site and you’ll be 80%’ish of the way there. To get 100% of the way just takes too much time.

The one thing that you can do to tip the odds in your favour, if you haven’t got a small army of SEO hermits, is to boost the quality of your content. Google’s (etc) one and only job is to ensure that their users, the searchers, find the most relevant results for their search.

If your content (blog posts are best) is good then web2.0 will link to it. When you have 10′s, 100′s, 1000′s of twitter/bebo/facebook/digg/mixx/delicious links pointing at your post google is going to think you’re relevant to something. Along comes the google spider and, if you’ve learnt the SEO rules, decides that your content is relevant to a given topic. Bang! Job done. Next time someone types in a phrase relevant to your site you will now be found higher up the search results – because your content was good.

• Concentrate on your skills and talents and reflect those in the content you post.
• Let surfers easily link to it via web2.0.
• Make sure you follow SEO basics
• Write some more quality content

hiremyparents will soon be releasing its ‘Luddite’s Guide’ series to members and readers of the blog. A completely free guide to getting the basics right for your website and getting the traffic it needs. Come back often for updates, or better yet, subscribe via email or RSS for news on its release.

PS – please make a comment or web2.0 me to practise what I preach.

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If you’re one of our members then you’ve probably noticed a few changes around the hmp site. It was good before but now it’s the best. And this isn’t an idle boast. We’ve listened to our members, we’ve combed the web and we believe we have brought together the very best resource on the web for anyone looking for a flexible life with a flexible income.

• Our job board now has over 600 flexible jobs on it, growing daily.
• Our new ‘Extra Income’ section shows the very best in instant income opportunities from around the web – vetted by our members
• The Library now has over $250,000 worth of courses, guides and software available for our members to download …and sell!

Combined with our expert panel, our member useable social network and customer service second to none we are ..the best!

Here ends the lesson.

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Here are the things you need to know about how iPhone and Android have changed mobile advertising and why you, as a job seeker or marketer, need to make the call now.

Your customers are on more than one carrier – A complete mobile marketing strategy must consider reaching audiences subscribed with all the various mobile carriers (e.g., Verizon, O2, Orange, Sprint, AT&T, and T-Mobile).

Marketing begins and ends with numbers – The mobile marketing platform has lagged behind the web in terms of the ability to provide advertisers with critical metrics and control to measure and optimize their ad campaigns. Expect Google’s acquisition of AdMob to have tremendous implications for mobile advertising. AdMob serves ads for more than 15,000 mobile sites and applications worldwide and openly shares the mountain of actionable data they are collecting. AdMob has announced that it is supporting the Palm Pre/Web OS phones, demonstrating their cross-platform capabilities.

You don’t necessarily need to have an app – A recent WhitePages and MediaVest study showed that advertising performance is just as strong on the mobile web as it is on an app. The downside of apps is that consumers need to upgrade to get new versions of the apps, while a mobile site can simply be updated. A mobile site does not necessitate the consumers to do anything for it to update, all the burden is on you, the marketer, and that is good. As long as mobile carriers can scale their 3G networks to meet demands, the future of wireless is very likely to go back to the mobile web.

Location demands persistence and endurance – While location will be a key driver in the future of mobile advertising, the mobile industry will need to overcome a few challenges in order for location-based marketing to truly take off. One, the popularity of applications requires persistence and the ability to run more than one application at a time (Apple needs to wake up on this one). And two, battery drain from frequent GPS/location requests and poor cell tower coverage.

A different call to action – The key to the success of any marketing campaign is to make it easy for the consumer to react. For one, easy click-to-call actions have been seen to have contributed to +5% conversion results for advertisers.

If you want to learn more about how to reach your audience via mobile marketing I highly recommend Mobile Marketing Leadership. Only for those with a bit of cash to spend I’m afraid but definitely the No1 resource out there for this growing market.

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To become an expert takes hard work and experience. It can involve study or the honing of practical skills. It demands high standards of work. But after all this effort will you be perceived as an expert? If you feel you’ve earned the mantle of expert but are not recognized as one, here are nine ways to start establishing your reputation.

Publish a book or series of reports
The internet has made this much easier. You can now create an ebook that can be downloaded without having to involve a publisher. A well-written book or series of reports will establish your reputation as an expert in your field.

Publish a newsletter
Set one up on the internet and distribute it to your customers. This is an excellent way to regularly keep your name in front of your prospects as an authority on your subject. I personally use aweber for distribution and find it very robust.

Write press releases
Used correctly these can gain you a lot of positive publicity. Make sure the press release looks like newsworthy information and not like an advertisement.

Write Articles
By publishing information packed articles, you’ll soon enjoy the status of being seen as an authority on your topic. This can lead to joint ventures and many other exciting opportunities that you would have never enjoyed otherwise!

Create a website
Set up a user-friendly website that will appeal to customers and you have expanded the reach of your reputation. Keep it timely and informative, and people will continue to return to your site. If you don’t know how to set up a website stay tuned I’ll be releasing part one of my ‘idiots guide’ (literally) later this week.

Join associations
If you are a member of an association it will enhance your credibility. But don’t just be a member. Be an active member. This will build your reputation among your peers and lead to useful introductions. Membership can have many benefits, and it will certainly keep you up to date in your field.

Networking
You can boost your reputation and influence by speaking to the right people. Keep your name in front of your prospects. Organize mutually beneficial ventures. You cannot predict what may come from a contact so make as many as you can.

Public Speaking
Even speaking to a local group of people can establish you as an expert and get you referrals that may lead to a wider audience. If you are not sure you can speak in public, preparation and rehearsal are the keys to success. Make sure your presentation is aimed at the right level, follows a sensible sequence and will not sound like a dry textbook-like monologue. Write your main points on small cards so you are not relying solely on your memory and start in front of a small audience.

Teach workshops or seminars
If you have knowledge that people would like to tap into you can pass on your expertise. If your presentation is well planned you will be seen as an authority in your subject. You will also meet people who are likely to recommend you to others. If you are teaching a hot topic you will also be gaining a useful income stream.

Any of these methods will start building your reputation as an expert. Use them all correctly and you will gain the sort of reputation that will have potential clients approaching you without having to seek them out.

However, I think this is probably the most efficient and rewarding methods to generate business leads to my websites, people that I know want what I got.

www.youtube.com/watch?v=TPORfon_LUI

Using Google Alerts To Generate Business Leads

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These videos are pretty bad, I admit it, but they’re only there as a ‘how to’, simply to inform, they don’t need to look good.

However, if you’re trying to sell a product or service via online video Andy Jenkins just released a new “Video Series” TODAY – and it’s going to melt your brain and ignite your imagination – and tickle other unmentionable areas…

Here’s something Andy’s shown over and over:  Online Video Marketing GETS MORE MONEY than ANYTHING. Period.  And in these videos, you’ll see the simple little techniques that have literally  raised the bar of how people do Video Marketing.

Part 1 of Andy Jenkins’ new “Video Boss” series got OVER 800 comments from folks who AGREE we NEED video to continue to thrive online.

VideoBoss – Direct Link

Andy obviously listens because today he released a Five-Step Formula he calls “Little Boss”… for FREE!

No script, no problem.

Face “made for radio”?

No need to get on EITHER side of a camera!

That’s right, if you’re on a computer that can read this post, chances are that is all you need to FINISH your first attention-arresting, sale-getting, cash-collecting Video.

Ready to revolutionize and future-proof the way you market you products and services?

Learn how, right now, right here.

VideoBoss – Direct Link

 

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I was watching a bit of TV last night and there were a couple of Irish entrepreneurs selling genuine Irish dirt, bits of earth, in a nice bag to the American market. They were selling tons of the stuff. Can you imagine going to the bank with that business plan? The manager would have to change his pants.

But however bizarre it sounds these guys are making it work. I’ve no clue what research they did, if any, they just had an idea and it turned out to be a pretty good one. So is your idea a good one?

The good news is that in today’s world of blogs, twitter, facebook and bebo you can certainly get an idea of whether there’s a market for your business idea. As I’ve mentioned before research is everything and nowadays it’s very easy and cheap to do.

No.1 thing to do, start a blog. Make it look nice with some frilly bits and start to talk about stuff relevant to your market. Use various methods to spread that message around the web and see what happens. That’s what we did at hmp. We wanted to know if there was a large enough market out there for us to create a specialised job board for people looking for flexibility. Turns out there are 1000′s of you, so we did it.

Since then we’ve continued to post on the blog because as well as market research it’s also a great customer service tool. There’s no better way to get input and direction than from a direct connection with your readers and service users. We’ve got a whole raft of free online courses in the pipeline – why? Because our members asked for them.

Most of our members are 30+ ladies and gents with drive, imagination and one or two business ideas they want to try out. The problem is that everyone keeps telling them to build a website, set up a facebook page, run a twitter campaign, submit articles, write a viral ebook, look at PPC, distribute their RSS and create a buzz – but no-one has told them how. We listened, via the blog and social media, and now we’re reacting to our markets needs.

In todays connected world you can increase the odds of business success by talking to your market and then build on any success by using the same tools to find out what that market needs and respond to that input. And best of all – it’s free (or nearly). You no longer have to invest in a long term lease to test the water of potential markets, just send a tweet.

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If you need any further info or questions answered then please ask in the comments.

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