What You Need To Know To Succeed in Mobile Advertising
In November 2009, AdMob released a report indicating that iPhone and Android users currently account for 82% of US mobile web traffic. There’s no doubt that the two platforms have radically changed the marketplace.
Here are the things you need to know about how iPhone and Android have changed mobile advertising and why you, as a job seeker or marketer, need to make the call now.
Your customers are on more than one carrier – A complete mobile marketing strategy must consider reaching audiences subscribed with all the various mobile carriers (e.g., Verizon, O2, Orange, Sprint, AT&T, and T-Mobile).
Marketing begins and ends with numbers – The mobile marketing platform has lagged behind the web in terms of the Read more »
9 Ways to Gain Expert Recognition
No matter what business you are in it always helps to be seen as an expert. If you were calling someone to fix a drain or sell your house you would approach the person you saw as most credible and reputable in that area of expertise.
To become an expert takes hard work and experience. It can involve study or the honing of practical skills. It demands high standards of work. But after all this effort will you be perceived as an expert? If you feel you’ve earned the mantle of expert but are not recognized as one, here are nine ways to start establishing your reputation.
New Business Programme For Parents
One of our experts, Antonia Chitty, has just launched a brand new business programme specifically geared towards parents. The press release is below, I urge you to take a look:
One of the downsides of running your own business is that you are the one who needs to solve all the problems and drive the business forward. Doing this singlehandedly can only get you so far. Fortunately, Mumpreneur Guide Antonia Chitty has devised a programme to help mums in business get support and solve their business problems, any time.
The myth of work/life balance
Another day, another article or blog about the ever-elusive work/life balance. The problem with work/life balance? It doesn’t exist. It’s a black and white term that doesn’t acknowledge the grey of life and serves only as eternal fodder for the media and puts continual pressure on people trying desperately to achieve it.
Think about what the term ‘balance’ means to you. Are you picturing a pair of scales with equal amounts in each dish? The definition of balance in Dictionary.com is ‘a state of equilibrium or equipoise’. Is this what you’re trying to achieve in your life?
EU Legislation to increase maternity leave and pressure on business
Paid maternity leave could increase to 20 weeks for women in the UK if new plans, agreed by the European Parliament’s women’s committee yesterday, are passed through the European Parliament in three weeks’ time.
Current European rules give pregnant women 14 weeks leave fully paid. In the UK, pregnant women get a year off, with the first six weeks on 90% pay, followed by 33 weeks on Statutory Maternity Pay. The rest is unpaid.
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