How To Turn A Surfer Into A Customer
I spent many years making dents in my keyboard before I learnt a very valuable lesson.
Most people are not like me.
But what I didn’t fully realise was how unlike me people were. You’re all a bunch of wackos! Freaks!
I discovered this when I actually bit the bullet on a task I knew I was going to hate but had been told by so many respected webpreneurs I had to do. Testing.
‘Oh God! He’s going to talk about testing. Disengage brain‘
Hey – I know – it’s boring as hell. But you HAVE to do it. It’s the way I went from massive credit card debt to writing crap like this for a living. This stuff is golden.
I am not going to tell you how to do it, you can suffer that yourself, but I am a complete convert to it now after seeing the smallest changes take my various websites from loss to crazy profit with the change of a sentence or graphic.
The human brain is a very strange thing and instead of trying to guess what turns a surfer into a customer, won’t happen, you have to give your traffic various scenarios to click ‘buy’ and then go with the winning setup. And guess what? You then test that!
Take a look at google’s free website tester – website optimizer – great for testing one page against another, it’s all you need, but if you really want to start testing the smallest of changes I highly recommend Visual Website Optimizer – very easy to use and a breath of fresh air to anyone that usually inputs all that code manually.
When you start seeing your conversions go through the roof, trust me, testing will no longer be boring.