Got a book to publish?

Leanpub, a new web application found at leanpub.com, is based on a revolutionary idea:

Imagine that authors can actually make money writing books.

The way that Leanpub accomplishes this is to empower authors to apply Steve Blank’s Customer Development and Eric Ries’ Lean Startup principles to the process of writing and publishing a book.

Specifically, Leanpub allows authors to self-publish and sell their books–while they are in-progress. This lets authors determine if there is a market for their book and build a community of readers around their book. This community building is vital, since it not only helps authors build buzz around their books but also helps them get real feedback from real readers who are invested in the success of the book.

At Leanpub, we enable authors to publish early, publish often and listen to their readers.

The insight behind Leanpub is that the writers who are the best at doing this are bloggers, and that the best platform for writing a book is actually a blogging platform. So, we’re taking the world’s best blogging platform, WordPress MU, and making it into the best platform for writing and self-publishing books.