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You have to make a change – you know this. Kid number 4 has come along or the commute is killing you, whatever, you want to work from home but what the hell do you do about it.
There are 2 broad camps, as inferred by the title – start a home business or work from home on someone else’s business.
Now for some of you the choice is simple, that little entrepreneur synap starts firing and you’ve been working for the ‘man’ for 20 years already – time to go-it alone. For others the thought of going out there without a safety net and a steady paycheck is a little too much to consider.
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Annie Toro is the Associate Executive Director for Public Interest Government Relations, American Psychological Association. This blog originally appeared on The Huffington Post.
Years of psychological research provide a strong foundation for flexible work arrangements, demonstrating the benefit to employeesâ€™ physical and mental health, as well as their family life. To promote this knowledge, the American Psychological Association created an Office on Work, Stress and Health that promotes research, training, practice and policy addressing these matters, including:
Telephone interviews are becoming increasingly popular as a means of narrowing down candidates for a more traditional face to face interview. In the ultra competitive society we now live, a job advertisement can attract hundreds of resumes from candidates with similar set of skills and backgrounds.
The recruitment process is all about finding the one perfect candidate among the basket full of candidates. The phone interview has become a popular, flexible, inexpensive and speedy way of finding that one person:
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So you’ve decided to make the giant leap and start a home business, slowly at first – for God’s sake don’t quit your job – and then work on the goal of making it a full time income replacer. Through various hmp members I’ve seen that choosing a business to start and doing the day-to-day is often the easy part. You may have the sweetest product in the world but if no-one knows about it you’re going to fail, period. With cash in short supply there are still some great methods of promoting a home business but they do need work and lots of it. Take a look at the options below and look out for my new course launching for free in the members area soon – a full idiots guide to building a website you have complete control over and how to drive targeted (very important) traffic to it.
The first thing that you will want to do when you are promoting your home business is to write up a plan, this is sometimes referred to as a marketing plan. In this plan you will want to outline everything you intend to do as far as promotion is concerned. By doing this before you even get started, you will ensure yourself of having a guide to help you through the different stages of marketing. Many people overlook this step because they think that they can simply promote as they go along. This is true, but by having a promotional plan in place you will be much more successful.
One of the best ways of promoting your home business is through the use of a website. By having a website, you will be able to promote your business to people from all over the world. There was a time when this option was not available, but those days have come and gone. If you want your home business to be successful, you will need to have a top notch website that you can rely on.
In addition to promoting your home business with a website, there are other ways that you can do this online as well. Placing ads in ezines has been proven as a successful promotion method. The main advantage of doing this is that you can reach a target audience that is interested in what you have to offer. This is much better than simply placing an ad in a publication that does not even correspond with your company. Of course the hot topic at the moment is social marketing with the likes of facebook or twitter, but so many people (99%+) just don’t get it. Again, look out for the free course in the members area soon.
Of course, promoting your home business can also be done in more traditional ways as well. Many people feel that direct mail is still a great way to promote their business. This can be done by obtaining a mailing list, and then sending out some materials that will intrigue people to contact you. Even though this method is a bit outdated, and can still be very successful if done correctly.
Promoting your home business is the only way that you are going to be able to grow. By starting out with a plan you will be able to ensure yourself of guidance along the way. Remember, there are hundreds of promotional tactics available. Find a couple that work for you and stick with them. You will be seeing results in no time at all!
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An important element to creating a long-lasting profitable business is finding good wholesalers willing to work with you.
But, after a while, things slow down and you hit a wall. You find yourself chasing after prospects and wondering why it is taking so long to convert prospects into clients.
However, the process of finding a good wholesaler is not easy. There are a lot of scams out there, such as middlemen charging fees for the “privilege” to buy from them and inflating wholesale prices.
Even if you find a legitimate wholesaler, they may not want to deal with a small business much less a home-based business. This is actually the biggest challenge of small business when looking for a wholesaler, especially if the wholesaler is already servicing big businesses. Why bother with the small fries when you’ve got the big boys knocking on your door?
So how do you find good wholesalers?
1. Attend tradeshows: Tradeshows are a great way of finding suppliers, manufacturers and drop shippers for your business, especially if you require more specialized products. There are a number of tradeshows out there specializing in various segments – from kitchen and bath, to apparel to construction supplies.
Note though that some tradeshows are not open to the public, and you need to show proof of business identification. You may be asked to present your recent invoices, business cards, credit reference sheet showing companies you purchase from, and tax registration (Certificate or Business Registration Certificate indicating you are retail business). If you are just about to start your home business, you may show letter of intent from an attorney or bank on official letterhead stating the intent to start a new retail business.
To find tradeshows in your industry, you may want to check:
2. Industrial Directories. If you are looking for wholesalers in industry sectors, check out industrial directories. Thomas Register http://www.thomasnet.com is the most respected of industrial directories out there, and their web site offers about 67,000 product categories that you can search from.
Other industrial directories
Grainger Industrial Supply http://www.grainger.com
3. eBay. An easy way to find wholesalers is through the online auction site eBay http://www.ebay.com . Wholesalers are everywhere on eBay, even dominating most if not all of the categories with their vast number of listings. Each category – from home and garden to clothing and accessories to cell phones – has a sub-category called wholesale lots where most of the wholesalers list their items.
4. Trade Magazines. Get hold of copies of trade publications on wholesaling, as they typically feature wholesalers, manufacturers and drop shippers. These magazines are mostly free, and feature a lot of ads from wholesalers that you can contact.
Web Wholesaler Magazine http://www.wholesalecentral.com/wwfree.cfm = operated by WholesaleCentral.com
Wholesale Source Magazine http://www.wsmag.com
The Wholesaler http://www.thewholesaler.com
Examples of trade magazines include:
5. Online Directories. The web is full of online directories that list wholesalers, manufacturers, drop shippers and suppliers – with some more reliable, updated and screened than others. Make sure that you use specific keywords in your search (e.g. hair band wholesaler) instead of the very general terms (fashion accessories wholesaler) to help you narrow your search. Be careful though as some will sell you list claiming to be verified and updated listings of wholesalers.
About the Author:
Nach Maravilla is the CEO and Founder of PowerHomeBiz.com, an online magazine for home business entrepreneurs.
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